Bob Frazer, Jr., DDS, FACD, FICD

Innovative Leader.

          Transformational Coach and Consultant.

                    Inspiring, thought-provoking Speaker.

Recognized as the foremost authority in strategic planning and strategic management in dentistry today, Dr. Bob Frazer is passionate about helping the already successful leader overcome a career-stalling plateau and craft and achieve a new vision for the “what comes next” stage of life.

Dr. Frazer coaches and consults, gives presentations, and conducts workshops for dentists and their organizations across North America and Europe, a 40-year tradition based on his experience in his own successful private dental practice of over 28 years.

Dr. Frazer has led Applied Strategic Planning for organizations as diverse as Boston University’s Goldman School of Dental Medicine, the California Dental Association, American Association of Endodontists, BIOLASE, Independent Power, the USA -ICD, Surlean Foods, New Earth Soils & Compost Company & individual dental practices.

Concepts covered in his educational programs and workshops include:

Emotional Intelligence

Empowered Leadership

Building the Tier IV Practice of the 21st Century

True Health Learning

Collaborative Diagnosis (a pioneer in co-diagnosis)

Treatment Planning and Major Case Presentation

Computer Optimization (he put computers at the chair in 1982)

Applied Strategic Planning

Balanced Scorecard

Bob founded R.L. Frazer & Associates, Inc. in 1991 in response to mounting interest in his dental consulting services, strategic leadership training, and performance coaching. The firm’s exponential growth led him to sell the second half of his dental practice in 1998.

Bob has been married to his wife, Linda, for more than 52 years. They have two sons and five grandchildren. Bob enjoys fly fishing, volunteering with his church and civic organizations, and spending time with his family.


DDS, University of Texas Dental Branch in Houston
Pre-dental Education, University of Texas at Austin
Over 1,500 hours technical CE – Dawson, Spear, Kois, Pankey, Kramer, Yoedalis, Parrel and others
Over 1,000 hours of leadership, management, behavioral and strategic planning CE – Dr. Bob Barkley, University Associates, Church & Associates, Clay Sherman, Gary Hamil, UT Business school and others


1st Kathleen Uebel Leadership Excellence Award, The American Academy of Dental Practice
Fellow, The American College of Dentists
Fellow, The International College of Dentists
     -Dental Leader of the year in 2018
Distinguished Service Award, Texas Dental Association
Master Practitioner Award, University of Texas Dental Branch, 1999
Distinguished President Award, Kiwanis International
Life Member Award, Kiwanis International
Outstanding Senior Award, Delta Sigma Delta

Publications and Presentations:

Over 50 articles in dental journals
Over 1000 presentations around the world.


American Dental Association
Texas Dental Association
Academy of General Dentistry
American Equilibration Society
American Academy of Dental Practice Administration
Dawson Alumni Association
Pankey Alumni Association
National Speakers Association
Idaho Rivers United
Trout Unlimited